Email is an essential piece of any business. Invoices, client feedback, leads, and internal communications are just some of the purposes for business email. With email playing such a significant role, why does it tend to be hosted on a platform that isn’t designed for email?

It’s like using an ice cream scoop instead of a ladle for soup; it might work, but there is a more effective tool.

Similarly, using your hosting control panel for email is not the best tool for the job. While it might get the job done, it lacks key features that are required for running a business. Features such as:

  • Shared calendars
  • Chat via webmail
  • Advanced SPAM filtering
  • 100% uptime
Top Reasons Why Email Should be Separate from Your Website and Application Server

1. Your Hosting Control Panel Email Uses Server Resources

Hosting email on your server will use server resources (drive space, CPU I/O, RAM, etc.). If you have email going through your server by each of your users, this will reduce the performance of your server, especially if you send a lot of emails. If you have 25 employees and you want them to have 5GB of disk space for email, you will be utilizing 125GB on your server for email alone. With that number in mind, it will be cheaper to have a business email solution than upgrade your hard drive to accommodate for this. Also, if your server is experiencing high loads, email is the lowest priority to receive resources. To give a big picture explanation, it is easier to think of server configuration as a whole. The server environment is built to run applications, databases, and requests at an optimal level. They are not designed out of the box with email in mind. Email is deprioritized against these other requests, and if resource competition becomes heavy, email will suffer.

2. Using Email Forwarding As a Workaround is a Short-Term Solution

Software used by control panels for email lacks functionality essential to running a business. If a customer is used to Gmail or Yahoo, they will be very very disappointed in the lack of features, performance, and overall appearance of control panel email. Customers will sometimes forward their email to their Gmail to get around this. If you are forwarding the email to your Gmail and you are allowing Gmail to filter your mail, this could cause issues down the road with a blacklisted IP from SPAM.

3. Server Downtime Will Cause Email Downtime

Problems with your web server will cause issues with email. Downtime is one of the issues that could affect email, along with any updates, patches, hardware upgrades, and reboots. Email is a central way to communicate with customers for every business, and email that is down, even for 1-2 hours, could cause devastating effects to your business. This could come in the form of missed invoices, missed customer leads, unread client feedback, and critical company communication that cannot be sent.

4. Issues With Blacklisted IPs or Blocked Emails

If SPAM is an issue for you, and you receive too much at once, it will start to block your mail server. Bounced emails from Gmail will go back to your web server, and your web server will try to send it back to the original sender. This action is then saved, queued and re-tried, causing load on the server. Eventually, this will cause your IP to be blacklisted, which is not a good scenario for anyone. Avoid this with a business email solution. Another useful feature of more advanced email products have processes to handle SPAM including “Blocked email.” This is a feature that identifies messages from disreputable sources including spam cannon services. They can assist with blocking IP blocks as well as attachment types known for exploiting end users (your employees).

5. Your Hosting Control Panel Email Lacks Security from Malicious Installations and SPAM

Security – If your web server is compromised, your email could be as well. Liquid Web’s Premium Business Email comes standard with 4 Layers of SPAM filtering, which is far more than any control panel email offers. Filtering email is an essential feature for blocking malicious installations. For instance, if an email is determined to have a malicious link or file and is routed to the SPAM folders, a user would have to intentionally move it to the inbox for any links or files to be clicked or downloaded, providing another layer of protection.

6. Your Hosting Control Panel Email Lacks Essential Business Features

Premium Business Email from Liquid Web offers calendars, contacts, and chat. These are features that clients will be expecting since they are familiar with Gmail or Yahoo, and are all essential to running a business successfully. These feature-rich additions become important from a productivity standpoint, giving employees access to their mail and one another from separate devices. Having the ability to communicate through a mobile webmail client with a colleague makes communication much more accessible. The increasing need for rapid communication has shaped the evolution of these features.
Creating a portfolio is one of the hardest things for a WordPress agency or freelance designer or developer to do because they have to evaluate their own work and make decisions about what to feature—and they’re not sure what to put in the portfolio and what to leave out. If you do any type of creating work or offer client services, your portfolio and/or case studies are critical parts of your conversion funnel. In fact, your portfolio is going to be one of the most highly-trafficked parts of your website. But how do you decide your portfolio strategy? Do you add everything you have ever done? Do you pick and choose? Do you only include the most recent projects? Don’t worry. We’re here to help. Here are the four types of projects you need to include in your portfolio strategy.
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Projects With Outstanding Testimonials

While you can tell prospects that you’re talented, reliable, and great to work with, it’s a whole lot more impactful when those sentiments come from a third-party who has already hired you and traveled the path your prospective client is interested in traveling. Testimonials and endorsements from past and current WordPress clients are fantastic sales tools and they hold an even greater significance when paired with a case study about their project and screenshots of your work.

Projects You Want More Of

Every service provider at some point has worked with a nightmare client or on a nightmare project, and when it was over said, “I never want a client like that again,” or “I never want a project like that again!” Likewise, you’ve probably also had dream clients and amazing projects that leave you wishing every client and project could be just like that one. When deciding your portfolio strategy, focus on those that are representative of the work you want to and the type of clients you want to have.

Projects For Recognizable Brands

When you hear the term “recognizable brand,” you automatically think of brands like Starbucks, BMW, Disney, Apple, Nike, and Chipotle. If you work with clients like that, those projects definitely need to go in your portfolio. It’s also important to remember that there are other types of recognizable brands—like authority figures, thought leaders, and other well-known people. For example, if you completed a project for someone your niche or audience knows, respects, and follows, including their project in your portfolio strategy would elevate your positioning in the eyes of your audience.

Projects That Demonstrate Expertise

It’s important to work on projects that push the limits of your current skill level and allow you to expand your experience and expertise. Sometimes WordPress agencies and freelancers even lower their rates to win a project they normally wouldn’t take just to gain experience or be able to demonstrate expertise in a specific area. When clients are reviewing your portfolio, they are seeing if they like you and your style and they are looking for examples of your skills and experience. For example, if a client is interested in working with you to build a membership site, they are going to look for a membership site in your portfolio.

Put Together an Amazing Portfolio

Remember the following when creating your portfolio strategy: Pick projects with outstanding testimonials Pick projects that demonstrate the kind of work you want to do more of Pick projects from recognizable brands Pick projects that demonstrate your existing or desired expertise


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